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Women's Choice

3x Women's Choice Award Winner!

Scholfield Honda Receives the Highest Honor Set by Women for Outstanding Customer Experience

Women's Choice 2014

Scholfield Honda Receives the Highest Honor Set by Women for Outstanding Customer Experience Wichita, KS - [March 12th, 2014] - As the collective voice of women's recommendations, experiences and perceptions, WomenCertified® is pleased to announce that Scholfield Honda has received the Women's Choice Award® based on excellent recommendations from their female customers in a customer satisfaction survey conducted by WomenCertified using the dealership's customer database.

Scholfield Honda received excellent survey scores in several areas including the overall sales experience. In fact, 9 out of 10 women polled said they would definitely recommend Scholfield Honda to their family and friends! "Car buying remains the most dreaded shopping experience among women which is why the Women's Choice Award is widely sought after by progressive dealerships who appreciate being recognized as a dealer that women can trust and refer with confidence", said Delia Passi, Founder of WomenCertified® and author of Winning the Toughest Customer: The Essential Guide to Selling to Women. "We are proud of Scholfield Honda for taking ownership of their customer experience and creating a business environment that provides exceptional service both to women and men alike."

Considering that women now account for more car purchases and service sales than men, the Women's Choice Award is her vehicle to finding a dealership that she can choose with confidence.

  • Women buy more than half of the new vehicles in the U.S. and influence up to 80% of all car purchases (Source:, 2010)
  • Women influence more than 85 percent of all automotive sales in U.S. households (Forbes: Women and the Auto Industry)
  • 65% of service customers at dealerships are women (, 2013)
  • Women spend over $200 billion per year on new vehicles and mechanical servicing of vehicles each year, (, 2013)

Roger Scholfield, owner and president of Scholfield Honda in Wichita, Kansas had this to say about their 3rd consecutive Women's Choice Award: "It's a huge honor to be recognized by our women clients as an exceptional dealership to do business with. To be so honored for the 3rd consecutive year as a Women's Choice Award winner is a testament to the atmosphere that our associates have created for all of our guests and clients; one of respect and concern for their sales and service needs"